Facebook is not only used to communicate with your friends and family. Used correctly targeted leads using Facebook can be achieved both organically and paid. There are several ways to help grow your business when it comes to this popular social media site. The information that follows can help you use Facebook to promote your personal brand and offer to grow your customer base.
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Benefits of a group
A Facebook group can benefit all members by sharing relative and relevant content with each other. A group can encourage subscribers to join an online community and communicate regularly. It will also give you the opportunity to inform your subscribers about updates, create engagement and share each other’s business, content and ideas.
It is not advisable to buy Facebook fans just to have the “number”. While it may be tempting, it doesn’t always produce the results you’d like. These fans are not necessarily targeting your niche and will bring relatively nothing to the table.
Make sure your Facebook group is aligned with your niche and personal brand. Appearance is important in marketing your personal brand. If your page isn’t attractive, people are less likely to want to visit it, let alone return.
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Share valuable content
Make valuable, content-rich posts and videos. Fans will follow you if they get value and engagement from your content and community. Use Facebook as an engagement vehicle, not as a platform to push or try to “sell” your product(s).
Regularly posting videos to Facebook, either uploaded or live, is another way to share your information and further brand yourself. It’s easier to get someone’s attention through video. You can also share your article information in print along with your video for further exposure.
Encourage engagement
Encourage communication with your audience. If a customer posts a comment, respond and engage. If you find a follower who offers quality information or products, let them know and share them in your group. Social media is vital to your brand and business growth.
Try to keep the information you post fresh and relevant. Your posts should stay on topic and in your niche. Use different methods to engage your fans, some of which could be:
- Video clips
- Articles
- Studies
- Contests
- A meme
Customize your video ideas accordingly to grab your audience’s attention. For example, if you are selling a product, make a video describing the product, how to use it, benefits, etc. rather than just trying to sell the product. Always lead with benefits and value.
More than a social networking site
Facebook is not only a social network but also a strong marketing business platform. Facebook can be used to reach and grow your business as there are millions of users on this site daily; why not use it to your advantage.
Using Facebook correctly can be the catalyst to launch your brand. Get it right from the start, allowing it to be the foundation for your targeted Facebook-using prospects.